Reform Uk's Zia Yusuf Defends Mp Accused Of 'racism' - Beritaja

Albert Michael By: Albert Michael - Sunday, 26 October 2025 19:42:00

Reform UK has defended 1 of its MPs who has been accused of "racism" aft she complained about the number of achromatic and Asian group successful TV adverts.

Zia Yusuf, Reform UK's caput of policy, described Sarah Pochin arsenic a "close friend" and "great MP", and acknowledged she had made the "poorly phrased" comments and had apologised.

However, speaking connected Sunday Morning pinch Trevor Phillips, he said her comments had to beryllium "put into context", adding group must beryllium capable to "talk about" practice successful tv advertising.

Mr Yusuf said he believed the Talk TV caller who Ms Pochin was successful speech pinch was "right to beryllium upset about the monolithic under-representation of immoderate groups successful tv advertizing and important overrepresentation of others - and we person to beryllium capable to talk about these things".

He added: "I deliberation is simply a very valid point. We must beryllium capable to talk about it."

Ms Pochin, the Reform MP for Runcorn and Helsby, is nether occurrence aft telling the spectator it "drives maine huffy erstwhile I spot adverts afloat of achromatic people, afloat of Asian people".

She said specified adverts did not "reflect our society" and added: "I consciousness that your mean achromatic person, mean achromatic family is… not represented immoderate more."

Politics latest: UK successful 'despair', warns Streeting

Ms Pochin has since apologised for her comments, but Health Secretary Wes Streeting said her comments were "a disgrace" and deed retired astatine Reform UK's leader Nigel Farage for not rebuking her.

The Liberal Democrats person demanded that she suffer the statement whip, which would unit her to beryllium arsenic an independent MP successful the Commons.

 PA

Image: Reform's caput of argumentation Zia Yusuf. File pic: PA

In a connection issuing her apology, Ms Pochin said: "My comments were phrased poorly, and I apologise for immoderate offence caused, which was not my intention.

"The constituent I was trying to make is that the British advertizing agency world person gone DEI [diversity, equity and inclusion] huffy and galore adverts are now unrepresentative of British nine arsenic a whole.

"I will endeavour to guarantee my connection is much meticulous going forward."

Max Wilkinson, the Liberal Democrat location affairs spokesperson, said her apology was "nothing much than a shameless effort to dodge work for her ain words".

"Instead of showing a shred of remorse, she's doubled down and tried to excuse the inexcusable," he said.

"Nigel Farage keeps insisting that racism has nary spot successful his party. Now is his chance to beryllium it - he must retreat the whip aliases concede that Reform tolerates blatant racism."

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Mr Streeting besides condemned Ms Pochin's comments, telling the BBC's Sunday pinch Laura Kuenssberg: "She's only sorry that she's been caught and called out.

"What we person seen connected our streets successful caller weeks and months is simply a return of 1970s, 1980s-style racism that I thought we had near successful the history books.

"The only measurement we are going to conclusion this racism is to telephone it retired and face it for what it is

"The deafening soundlessness from her statement leader says it all."

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Reform MP connected why she asked burka question

Earlier this year, Ms Pochin sparked contention erstwhile she asked Prime Minister Sir Keir Starmer whether he would travel the lead of immoderate European countries in banning the burka.

Mr Yusuf resigned from the statement later that day, but subsequently rejoined.


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"Reform Uk's Zia Yusuf Defends Mp Accused Of 'racism' - Beritaja"


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