Wearable Tech For Your Dog? Life360 Releases A New Pet Tracker - Beritaja

Millions of group already usage the Life360 app to way the location of their family members and loved ones.

Now the California tech institution down the celebrated family information app is hoping group will usage a caller gadget and their location-tracking services to support tabs connected their pets.

On Wednesday, Life360 unveiled a caller search instrumentality group could connect to their pet’s collar. The product, called Life360 Pet GPS, uses cellular, GPS, Wi-Fi and Bluetooth exertion truthful group could accurately pinpoint wherever their furry friends are.

The instrumentality useful pinch the Life360 app truthful group could way their pets connected a integer map, group up alerts if the pet strays extracurricular group boundaries, supply emergency interaction accusation for pets and notify different members if their canine aliases feline gets lost.

First released successful 2008, Life360 became a celebrated app for group to way the location of their kids, grandparents and different family members. The company, founded successful the aftermath of Hurricane Katrina erstwhile group were trying to find and enactment connected to loved ones, has added much services specified arsenic roadside assistance and personality theft protection.

The merchandise of the pet locator shows really location sharing is becoming much communal moreover amid concerns about privateness and stalking.

Pet trackers could costs hundreds of dollars, truthful immoderate pet owners person tried Apple AirTags aliases akin products arsenic cheaper alternatives. However, utilizing immoderate products could beryllium risky because dogs sometimes swallow AirTags, and the locations aren’t ever up to date.

Life360 said the locator will costs about $50 but location will beryllium a discount arsenic portion of an introductory offer.

New aliases existing Life360 Gold aliases Platinum members will beryllium capable to bargain the Pet GPS locator for $3.60 for a constricted time. The San Mateo-based institution will besides waive the activation fee, which is usually about $80, for the first locator added to a backstage group known arsenic a “Circle” connected the app.

Life360 said its caller locator is resistant to water, particulate and biting.

The instrumentality includes a artillery that lasts up to 14 days and will participate a “Bluetooth Reserve Mode,” making it imaginable for group to find their pets for up to six months. The pet locator comes successful colors specified arsenic pink, navy and achromatic and is being released successful the U.S., U.K., Canada, Australia and New Zealand.

Lauren Antonoff, main executive astatine Life360, said successful a connection that the institution intends to make it easier for group to bring location their pets safely.

“Traditional information measures for illustration microchips require a vet aliases shelter sojourn and often person missing aliases outdated info, and all-purpose Bluetooth trackers could struggle to find pets connected the move, particularly successful distant areas,” she said successful a statement.

The pet locator gives Life360 different watercourse of revenue.

More than 55 cardinal Life360 members ain pets, the institution said. The institution owns Tile, trackers group connect to their keys, wallets, bikes and different objects, on pinch Jiobit, which besides sells a pet tracker.

Life360 has a free type of its app and immoderate users salary a monthly subscription interest for further features, including family driving summary, roadside assistance and recreation support.

The institution chiefly generates gross from the waste of subscriptions and search devices. Some of Life360’s gross has travel from trading aggregated non-personally identifiable accusation to partners and third-party products and services, according to its yearly report.

As of June 30, Life360 has about 88 cardinal monthly progressive users crossed much than 180 countries.

Life360 said successful August that its second-quarter gross reached $115.4 million, up 36% from the aforesaid play past year. Its nett income during that 4th was about $7 million.