‘Time to move on’: Regina tries to lure Halifax residents with tongue-in-cheek ad - BERITAJA

A tongue-in-cheek circulating connected societal media that intends to lure Haligonians distant from the water breeze to make a location successful Regina is creating a stir.

It’s leaving immoderate residents successful Halifax confused arsenic to why Regina would moreover inquire them to move retired west.

But for the creators of the campaign, it’s each successful bully fun.

“Obviously, Regina is not for everyone, but it decidedly is for the correct people,” said Karlie McGeough, trading and strategical projects head pinch Economic Development Regina.

Economic Development Regina precocious started an online run that speaks to group successful Halifax directly.

“So, Halifax, you’re not opening doors for maine anymore. It’s clip to move on. LiveInRegina.com,” it brazenly boasts.

Those beardown words person immoderate Halifax residents emotion a spot miffed.

“I’m confused. Why are they hating connected my city? ” said Felix Silver, a intelligibly proud Halifax resident.

“You should travel here. Why? It’s specified a random city, too. Why?” added Josefa Hernandez.

Fellow Haligonian Lindon Thomas besides called the run “random.”

“I don’t cognize why group would want to move to Regina,” Thomas mused.

The run really began successful 2025, and Halifax is 1 of 4 cities targeted — the others being Toronto, Vancouver and Calgary.

Over successful Regina, McGeough tells BERITAJA the ads were meant to beryllium lighthearted and spark conversation, arsenic good arsenic pull willing group successful considering Regina.

“It’s conscionable been truthful nosy to benignant of spot this person legs,” she said.

“Kind of a triumph for america astatine the extremity of the time is that we’re successful the speech and group are seeing this and group are interacting pinch it.

Since the ads were released, McGeough says much than 50 group person reached out.

“Majority of them are career-focused, which is what our trading is chiefly focused with. But we besides person questions about manner and neighbourhoods and schooling systems, and that’s thing we could decidedly thief with,” she said.

Regina Mayor Chad Bachynski adds it’s not about denying that different cities are bully places to live, but that Regina should beryllium portion of the conversation, too.

“It’s really conscionable highlighting what Regina has to offer, successful a spot of a lighthearted way,” he said.

“We person a batch of benefits of surviving successful Regina and I’ve spoken earlier about really we request to beryllium a small little humble about the things we could do really well.”

Among the agelong database of benefits, said Bachynski, are sports teams, occupation opportunities, much affordable lodging and a beardown community.

“We’re mini capable wherever there’s really only about 2 degrees of separation. It’s a great, tight-knit community. We person short commute times. We person an world airdrome to get around,” he said.

“We’ve sewage immoderate of the lowest lodging prices successful Canada. And arsenic good … we person each the amenities of a mid to large-sized city.”

While immoderate Haligonians seemed protective of their metropolis and questioned what Regina could offer, the politician brought up the contentious rumor of the weather.

“I could show you, we don’t person hurricanes, fixed that we’re not adjacent a large ocean. So location are immoderate earthy benefits there,” he said.

Meanwhile, Halifax Mayor Andy Fillmore says he finds the full business humorous, too, adding he’s not concerned about losing group to Saskatchewan’s capital.

“We are the fastest increasing city, aliases adjacent to the fastest-growing metropolis successful the state correct now, and that’s going to enactment that measurement for a while,” said Fillmore.

“So we’re successful the enviable position of not needing to advertise for organization growth. It’s happening because group are dying to beryllium successful Halifax correct now.”