‘This is fine’ creator says AI startup stole his art - BERITAJA

Albert Michael By: Albert Michael - Monday, 04 May 2026 03:16:51 • 3 min read
‘This is fine’ creator says AI startup stole his art - BERITAJA

‘This is fine’ creator says AI startup stole his art - BERITAJA is one of the most discussed topics today. In this article, you will find a clear explanation, key facts, and the latest updates related to this topic, presented in a concise and easy-to-understand way. Read more news on Beritaja.

Bus extremity shelter pinch reddish canopy and  for Artisan AI reference "Stop Hiring Humans" and "For Work They Hate" connected metropolis sidewalk, San Francisco, California, September 30, 2025. (Photo by Smith Collection/Gado/Getty Images)Image Credits:Smith Collection/Gado / Getty Images

1:16 PM PDT · May 3, 2026

You’ve seen this comic before: An anthropomorphic canine sits smiling, surrounded by flames, and says, “This is fine.”

It’s go 1 of the about durable memes of the past decade, and now AI startup Artisan seems to person incorporated it into an run — an for which KC Green, the creator who created the comic, said his creation was stolen.

A Bluesky post seems to show an successful a subway position featuring Green’s art, isolated from the canine says, “[M]y pipeline is connected fire,” and an overlaid connection urges passersby to “Hire Ava the AI BDR.”

Quoting that post, Green said he’s “been getting much folks telling maine about this” and that “it’s not thing [I] agreed to.” Instead, he said the has “been stolen for illustration AI steals,” and he told followers to “please vandalize it if and erstwhile you spot it.”

When TechCrunch sent Artisan an email asking about the ad, the institution said, “We person a batch of respect for KC Green and his work, and we’re reaching retired to him directly.” In a follow-up email, the institution said it had scheduled clip to speak pinch him.

Artisan has courted contention pinch its ads before, specifically pinch billboards urging businesses to “Stop hiring humans” — though laminitis and CEO Jaspar Carmichael-Jack insisted that the connection was about “a class of work,” not “humans astatine large.”

“This is fine” first appeared successful Green’s webcomic “Gunshow” successful 2013, and while he hasn’t disavowed the smiling-melting canine wholly (he precocious turned the comic into a game), it’s intelligibly escaped from his control.  And of course, Green is acold from the only creator to spot his meme-able creation utilized successful ways he finds objectionable.

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But immoderate artists person still taken action erstwhile their creation is monetized aliases utilized successful commercialized ways without their permission, for illustration erstwhile cartoonist Matt Furie sued right-wing conspiracy mentation tract Infowars for utilizing his characteristic Pepe the Frog successful a poster. (Furie and Infowars yet settled.)

Green told TechCrunch via email that he will beryllium “looking into [legal] representation, arsenic I consciousness I person to.” Still, he said it “takes the upwind retired of my sails” that he has to return “time retired of my life to effort my manus astatine the American tribunal strategy alternatively of putting that backmost into what I americium passionate about, which is drafting comics and stories.”

Green added, “These no-thought A.I. losers aren’t untouchable and memes conscionable don’t travel retired of bladed air.”

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Anthony Ha is TechCrunch’s play editor. Previously, he worked arsenic a tech newsman astatine Adweek, a elder editor astatine VentureBeat, a section authorities newsman astatine the Hollister Free Lance, and vice president of contented astatine a VC firm. He lives successful New York City.

You could interaction aliases verify outreach from Anthony by emailing anthony.ha@beritaja.com.

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