Spotify Video Podcasts Are Coming To Netflix - Beritaja

Spotify video podcasts are coming to Netflix, further diversifying the types of contented connected the Los Gatos, Calif.-based streaming work beyond movies, TV shows and games.

The move reflects really galore group are consuming their podcasts not conscionable by listening, but by watching the podcasters behaviour their discussions connected video.

Roughly 70% of podcast listeners for illustration their shows pinch video, according to a Cumulus Media study. Netflix and Spotify said the business will bring podcasts to Netflix that complement the streamer’s “existing programming and unlocks caller audiences and wider distribution for the shows.”

There will beryllium 16 Spotify video podcasts initially connected Netflix successful the U.S. successful early 2026, pinch plans to see different markets, the companies said. Those video podcasts see sports programs for illustration “The Bill Simmons Podcast” and “The Ringer Fantasy Football Show,” culture/lifestyle podcasts for illustration “The Dave Chang Show” and “The Recipe Club” arsenic good arsenic true-crime programs for illustration “Serial Killers.”

“At Netflix, we’re ever looking for caller ways to entertain our members, wherever and nevertheless they want to watch,” said Lauren Smith, the streamer’s vice president of contented licensing and programming strategy.

Roman Wasenmüller, vice president and caput of podcasts astatine Spotify, said this business helps creators scope caller audiences and unlocks “a wholly caller distribution opportunity.”

Spotify began offering video podcasts connected its level about 5 years ago, offering an action to its podcasters who had antecedently been posting videos of their audio programs connected YouTube.

Last year, the Swedish audio institution unveiled new features that make it easier for creators to gain money from their video contented and way their capacity connected the streaming service.

Netflix has besides been diversifying the types of contented it offers connected its streaming service. Last week, Netflix unveiled a slate of games, specified arsenic versions of Boggle and Pictionary, that could beryllium played connected TV and are included pinch its streaming subscription.