Popular TV-tracking app TV Time is shutting down as company focuses on AI - BERITAJA

TV Time, a celebrated app for search the shows you’re watching and engaging successful organization discussions, is shutting down. The institution announced via in-app messages that TV Time’s app will beryllium discontinued, nary longer offering work aft July 15, 2026.

The institution blamed the disbursal of moving the level arsenic a logic down the decision, but a displacement to a much AI-focused business seems to beryllium the existent culprit.

“While we loved supporting TV Time, it was nary longer sustainable to proceed operating the work arsenic a free app, and location was not capable request for a paid app,” the connection read. “To everyone who tracked, discovered, and shared their emotion of TV and movies pinch us, convey you. Your passion and enthusiasm made TV Time much than an app. You made it a community.”

TV Time’s shutdown marks the extremity of 1 of the larger TV instrumentality communities online, and underscores really the maturation of the AI manufacture is shifting companies’ priorities. As businesses title to build AI products, user apps are sometimes shuttered, moreover if they person progressive personification bases. Another illustration of this inclination is read-it-later app Pocket, which still had loyal users but closed down arsenic its proprietor Mozilla prioritized building retired Firefox and AI-powered browsing experiences.

Image Credits:TV Time

Owned by Whip Media, TV Time’s app has northbound of 26 cardinal life installs, per information from app intelligence supplier Appfigures, and saw about 29,000 caller downloads complete the past 30 days. (Whip Media itself often referred to TV Time’s much than 25 cardinal users successful trading materials.) Under Whip Media, TV Time’s information helped powerfulness a business intelligence ecosystem for the media industry. That meant the app unsocial didn’t person to beryllium profitable arsenic a user product, because the information it generated was the existent value.

Things person changed astatine the institution successful much caller months. Early past year, Whip Media was acquired by nonstop lender Blue Torch Capital successful early 2025, which envisioned much of an AI-focused early for the company.

Under its caller ownership, Whip Media pivoted from providing the sentiment analysis, ratings predictions, contented optimization, and different information that could beryllium informed by TV Time, to alternatively attraction connected much perchance profitable paths. This now includes its AI-powered automation and workflow guidance tool, Helix, which is utilized to heighten streaming analytics and proviso concatenation orchestration.

What’s not clear is why the institution wouldn’t waste the still-popular app alternatively of discontinuing it. (Possibly, it whitethorn not person wanted to thief different institution make the benignant of information that could make it a much formidable competitor successful the media and intermezo space.)

Whip Media notes that the information collected via TV Time will not beryllium utilized arsenic portion of immoderate commercialized work aft TV Time ends, and everyone’s individual information will beryllium deleted.

The institution says the app will beryllium removed from the app stores connected July 15, but earlier then, users could petition a download of their information done a GDPR-compliant export tool.