Noma launches pop-up shop in Silver Lake. Protests are 'under consideration' - BERITAJA

The Copenhagen edifice Noma debuted a impermanent unit shop successful Silver Lake connected Thursday pursuing weeks of protests astatine its L.A. pop-up and allegations of abuse.

Noma Projects launched successful 2022 arsenic an offshoot of the world-famous restaurant, offering the fine-dining juggernaut’s small-batch basking sauces, coffees, vinegars and different products for location cooking. With a tally scheduled done the summertime — if not longer — this marks Noma Projects’ first semipermanent storefront. Previously, the equipment could beryllium recovered only online, done a subscription work aliases via little pop-ups successful New York City aliases the restaurant’s ain greenhouse successful Denmark.

The shop, which sells bottled, canned and dried nutrient and portion products arsenic good arsenic merchandise specified arsenic tote bags, hats and T-shirts, opened successful the Sunset Row shopping plaza pursuing weeks of protests spurred by a New York Times article that spotlighted allegations of beingness and verbal maltreatment nether Noma co-founder and figurehead cook René Redzepi.

A erstwhile Noma employee, Jason Ignacio White, shared immoderate of these and his ain accounts via his individual societal media, past collaborated pinch worker-advocacy nonprofit One Fair Wage to shape protests of Noma’s $1,500-a-seat pop-up meal series, besides held successful Silver Lake. The allegations and protests resulted successful the nonaccomplishment of arena sponsors, and Redzepi announcing his “stepping away” from the edifice and resigning from the committee of MAD, Noma’s tandem nonprofit.

Customers shop astatine the Noma Projects pop-up shop successful Silver Lake during a preview Wednesday afternoon.

(Stephanie Breijo / Los Angeles Times)

Staff opportunity Noma Projects extends beyond Redzepi and represents squad effort — arsenic good arsenic accessibility.

“We’ve built this crazy archive of flavors that possibly only a fewer 1000 group ever get to effort erstwhile they book a flight, make a reservation, travel to the restaurant,” said Annika de Las Heras, the caput of Noma Projects. “So we had this thought of, ‘One time wouldn’t beryllium awesome if we could find a measurement to stock immoderate of these flavors pinch a wider audience?’ ... Knowing that we were coming to L.A. and knowing that the reservations mightiness book retired very fast, it was important for america to person a publically accessible type of what we’re doing here.”

The shop offers about a twelve nutrient products, including an umami-packed mushroom garum — Noma Projects’ first-ever merchandise — and a chaotic roseate vinegar; a pumpkin type of Japanese katsuobushi, which is traditionally smoked, cured bonito; and a newer product, “staff chili sauce,” often served during Noma unit meals and now prepared for retail.

The items are produced by manus by the Noma squad successful Copenhagen, though unit said they scheme to unveil new, more-L.A.-focused products during the shop’s Silver Lake tenure. One unsocial point already being sold is simply a trio of kombucha flavors made successful business pinch Long Beach-based Fermensch Kombucha, specified arsenic saffron passion fruit. On the tables, bottles of basking condiment mingle pinch show jars of various fermentations, including a kombucha scoby and a pea-based miso.

The Noma Projects pop-up shop sells merchandise specified arsenic branded hats, shirts and tote bags.

(Stephanie Breijo / Los Angeles Times)

White antecedently told The Times that he and One Fair Wage intended to shape protests extracurricular the storefront erstwhile the pop-up shop opened. This week he could not beryllium reached for remark regarding protests planned for the Noma Projects shop, but posted to Instagram, “Quick update: One Fair Wage has nary relationship to my existent aliases semipermanent efforts. Moving guardant I americium moving straight pinch communities and avoiding institutional/PR agendas.”

A typical for One Fair Wage told The Times that it is nary longer moving pinch White but that protesting the shop is still “under consideration.” The statement is alternatively focused connected an upcoming sheet chat regarding alleged maltreatment astatine Noma and reforming broader hospitality-industry practices. The nonprofit is besides collecting signatures that support a $30 minimum wage. The panel, group to hap successful New York City connected Monday, will characteristic lawyer and One Fair Wage organizer Sarumathi “Saru” Jayaraman alongside New York Times newsman Julia Moskin and others.

“If location were immoderate grassroots organizers doing a protestation [of the shop], I’m judge we would get down it successful the aforesaid measurement that we did for Jason [White],” said Angelo Greco, a strategist pinch One Fair Wage. “If anyone has a desire to, we would amplify and would beryllium happy to support that effort.”

Former Noma worker Jason Ignacio White addresses the property astatine a protestation connected time 1 of Noma’s L.A. pop-up, Wednesday, March 11, 2026.

(Stephanie Breijo / Los Angeles Times)

De Las Heras said she had not yet seen protesters astatine the pop-up shop, but that they will invited them if they arrive.

“It’s possible, but if they come, we springiness them kombucha,” she said. “I deliberation erstwhile you meet group connected a individual level and stock the excitement of what we’re doing, we’ve been met pinch a batch of positivity.”

Noma Projects is unfastened Thursday and Friday from 11 a.m. to 7 p.m., and Saturday and Sunday from 10 a.m. to 6 p.m. astatine 3300 Sunset Blvd., Los Angeles, nomaprojects.com