Alex Cooper says social media spat with Alix Earle is 'not a PR stunt' - BERITAJA

Three of societal media’s biggest stars are taking their spat to the tribunal of nationalist opinion.

Influencers Alex Cooper and Alix Earle, who were rumored to person a massive fallout past year, person exchanged barbs connected societal media successful the past week, renewing instrumentality liking successful their purported feud.

The saga began erstwhile Cooper posted a TikTok video Monday accusing Earle of resharing “passive-aggressive” societal media posts about her. By Wednesday, it had escalated, pinch Cooper besides claiming Barstool Sports podcaster Brianna LaPaglia (known online arsenic Brianna Chickenfry) is “adding onto the clone communicative and canine pile” by calling her a “mean girl.”

Cooper, whose "Call Her Daddy" podcast is among the about listened-to shows, has built a marque pinch Unwell Network, a subsidiary of the media institution Trending, which she founded pinch her husband, Matt Kaplan. Her millions of listeners, nicknamed the “Daddy Gang,” see her the go-to sound connected relationships, making love and life successful your 20s and 30s.

Earle, meanwhile, exploded successful fame successful 2023 while she was a student astatine the University of Miami by making viral “get fresh pinch me” videos. She now has 8.4 cardinal followers connected TikTok and 5.5 cardinal connected Instagram. She was one of the first group Cooper signed for her Unwell Network, which has been marketed arsenic a media and accumulation institution catering to Generation Z audiences.

But the business was short-lived: Earle, who besides hosted a podcast called "Hot Mess," near Unwell past year, aft fans noticed the duo had seemed to region themselves from each other.

The 2 kept it master — until this week, erstwhile Cooper’s video marked the first clip either of the women has publically spoken about immoderate specified feud.

“I sewage to telephone you retired here. You’re going to request to get circumstantial and conscionable opportunity what you sewage to opportunity about me,” Cooper said successful the video. “There’s nary NDA. No 1 is stopping you. Stop hiding down different group and conscionable opportunity it yourself. What’s the beef?”

She went connected to impeach Earle of creating a "fake narrative" that "happens to beryllium measurement much absorbing than the truth."

“I cognize what happened, and truthful do you,” Cooper said, addressing Earle. “I person thing to hide erstwhile it comes to you and me. So unless you really person thing to say, I’m out. This is over.”

"Okay connected it!!" Earle commented.

Earle hasn't posted a video straight responding to Cooper's callout. However, she shared 1 of her friends recording her first guidance to the TikTok video.

In it, Earle appears to laughter successful consequence to portion of the video, and she says afterward, “Wait, that conscionable virtually made my full day.”

At first, immoderate online speculated that the back-and-forth could beryllium portion of a broader publicity stunt. Both creators, who person monolithic followings, are besides entrepreneurs pinch their ain products that they promote.

But connected Wednesday, Cooper posted an Instagram communicative about LaPaglia that appeared to propose the beef isn’t manufactured.

“This woman connected woman s--- needs to stop,” Cooper wrote, adding that she and LaPaglia person ne'er met successful person. She went connected to station a bid of nonstop messages they exchanged complete the years that look to beryllium friendly. (Beritaja hasn’t independently verified the screenshots that were shared.)

“So speaking of mean girls... I person ne'er met you successful my life,” Cooper wrote successful the story. “What I conscionable showed is the only relationship we’ve ever had. And you dislike me? Wow. Please spell backmost and publication the dms. That has ne'er been the quality of our relationship.”

She closed her connection pinch a return to Earle, shutting down rumors that the expected feud is simply a publicity stunt: “Now backmost to Alix. And nary this is not a pr stunt.”

LaPaglia quickly responded to Cooper pinch a video of her own, saying those DMs happened “before I recovered retired everything about this girl.” She besides slammed sleuths who declare the saga is each a publicity stunt, telling them to “get a encephalon cell.”

“I activity astatine Barstool, truthful Dave introduced maine to Alex Cooper. I was a instrumentality of Alex Cooper earlier I knew the wrath of f---ing Alex Cooper and what she does to group and really she treats people. I’m friends pinch Alix Earl. Alix Earl told maine everything that transpired betwixt those 2 two years agone astatine the Super Bowl. She told maine everything.”

She didn’t grow connected what supposedly happened astatine the Super Bowl, saying it’s “not my communicative to tell.”

“From what Alix Earl told me, Alex Cooper is simply a very, very mean person,” LaPaglia added.

Representatives for Cooper, Earle, LaPaglia and Portnoy didn’t instantly respond to requests for comment.